How to optimize checkout funnel?
The checkout funnel is the last step before financial conversion. It's also the step with the highest average abandonment rate: 69.82% according to Baymard Institute.
Reference benchmarks
69.82% (Baymard Institute)
Average checkout abandonment rate
+35% revenue
Potential recovery with optimization
+35% conversion
Guest checkout impact
Most common causes
- →Mandatory account creation before purchase
- →Fees revealed only at final step
- →Too many steps in the funnel
- →No security badges (SSL, secure payment)
- →Few payment methods available
- →Form not optimized for mobile
How FunnelSense optimizes checkout funnel automatically
FunnelSense connects Stripe data to SDK behavioral data. You see exactly which checkout step users abandon, correlated with their prior site behavior.
Analyze checkout funnel on your site
Free SDK + Stripe + AI audit. Results in ~30 minutes.
Get started free →