1. Demo page not conversion-optimized
Detected in 61% of B2B auditsThe 'Request a demo' CTA is present but not prominent enough. Prospects compare and never request.
Most common frictions in B2B SaaS funnels
The B2B funnel is longer and more complex than B2C. Each friction between stages multiplies the risk of losing the deal. FunnelSense maps all these stages automatically.
Top 3 frictions in B2B SaaS
2. Opaque B2B pricing
Detected in 55% of B2B auditsNo visible price grid, only 'Contact us'. Modern B2B buyers want to see prices before contacting.
3. Insufficient social proof
Detected in 49% of B2B auditsClient logos too small, no concrete numbers, testimonials without industry context.
Real-world example
An HR management B2B SaaS received demo requests but 40% didn't respond to follow-up emails. The FunnelSense audit identified that the post-form confirmation page didn't indicate next steps. Added a confirmation page with timeline. Result: +22% demo show-up rate.
What frictions does your B2B SaaS site have?
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