1. Unclear value proposition
Detected in 63% of landing page auditsThe visitor doesn't understand in 5 seconds what the product does and for whom. They leave without returning.
Most common frictions in Landing page funnels
The average landing page conversion rate is 2.35%. The top 25% convert above 5.31%. The difference often comes down to 3-4 precise fixes.
Top 4 frictions in Landing page
2. Primary CTA below the fold
Detected in 58% of landing page auditsThe main action button isn't visible without scrolling. On mobile, the problem is even more common.
3. No social proof
Detected in 44% of landing page auditsNo testimonials, client logos, or concrete numbers. Visitors don't trust.
4. Mobile load speed
Detected in 37% of landing page auditsMore than 3 seconds load time = 53% of mobile visitors leave before even seeing the page.
Real-world example
An indie hacker had a landing page with 600 visits/month and 8 signups. The FunnelSense audit showed the 'skeptical' AI agent always dropped off: the only visible CTA was at the bottom of the page. Added a sticky CTA in the navbar. Result: 23 signups the following month.
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